ENERVIT, A PARTNER FULL OF ENERGY!
What is the best way to face the two demanding and tiring HERO 2017 race routes? Enervit has the solution for you! Prepare with a strategy of sound integration which is tried and tested in training – this the best way to reduce the tension and to improve performance – and to avoid unwelcome surprises during the race itself. Racing along paths requires a lot of attention and the handling of a MTB is a task for hands and body! The Equipe Enervit has come up with the solution Enervit One Hand. These are half portions of Enervitene gel, easy to consume and easy to handle – with one hand of course! Our advice is to take them every 20-30 minutes during the race so as to assure an optimal energy level. And for those crucial and difficult moments in the race and and at the race end we recommend Enervitene cheer pack. And a very useful tip indeed: if you unscrew and then rescrew before the start of the race the product will be easier to handle at the opportune time during the race.
Discover the Enervit Energy Strategy for the HERO Südtirol Dolomites on:
BUSY HERO DAYS
Busy days await our HEROes. On Thursday 16 and Friday 17 June there is the chance to try out parts of the course and to get in some last minute training – this between 9.00 and 16.00 on both days. A visit to the Bike & Tech Expo is a must, it open to 20.00 on both days. Friday is the day for the small ones as HERO Kids will take place: after the race there will be a prizegiving in Medal Plaza and a party with magician Remo showing us his tricks. And then the big day itself – set your alarm early on Saturday 17 for the race gets going at 7.10! We remind all bikers to check which starting grid they will be starting from.
Just in case you have not consulted the programme, here we give you a few last minute tips. Don’t forget that on Thursday or Friday you need to pick up your race start number. This can be done at the Pranives ice stadium in Selva. Between 10.00 and 20.00. After the race hunger will sure set in quickly so between 12.30 and 19.00 in Medal Plaza there will be a “pasta party” to enjoy, reserved especially for all our HEROes. This year there will also be products served from Dr. Schär so as to have a glutine free choice. And of course HEROes are entitled to their Finisher medal which can be collected from the Race Office in Piazza Nives. All clear? The only thing which remains is to pedal hard and make sure that the HERO spirit is with you all the way. Have a great race!
To install “time gates” on the routes is not a joyous thing to do but it is a necessary precaution. Fixing “time limits” is in fact a measure taken with the health and safety of the bikers in mind: a tough and tiring race such as that of the HERO is not the right one for bikers who are not well trained or indeed have had very little training at all, and a continual effort at heights above 2000 metres can bring with it its share of danger. We well understand the disappointment of any bikers who are stopped at the “time gates” but let it be an incentive for them to retun next year fully prepared to live the experience of the HERO to the full. In comparison to 2016, we have installed an extra gate: at 16 km at Tablà, in Alta Badia. To see the maximum times for passage at each gate go to:
THE HERO RACE ROUTES
With just a few days to go to the big race day we are happy to report that the routes are in great condition, ideal for the 4017 bikers taking part in the HERO 2017. Both the 86 and 60 kilometre routes are perfect for biking and are ready to greet the brave bikers. Last year some unwanted rain and snow showers had left some parts of the route covered with snow or not in great condition but this year, thanks to the warm weather, we have a very different prospect in store and as they say in horseracing terms ‘ the going should be nice and firm’.
Generally, good weather is forecast for the entire weekend of the HERO Bike Festival.
Thursday morning sunny weather is forecast, in the afternoon there will be a greater chance of thunderstorms. On Friday alternation between sunny and cloudy intervals, on Saturday mostly sunny.
XPLOVA IS A HERO TECHNOLOGICAL PARTNER
The most advanced applied technology as applied to outdoor pursuits! Xplova produces technological advances in the world of outdoor sport and since 2015 is part of the informatic giant Acer. Xplova X5 is the first bike computer in the world with an integrated bike computer. Follow the route on GPS, monitor your data with video support to share in real time on social network, and all this with a single device. La SmartSign™ Guidance accompanies you pedal after pedal: you will not have any doubts on how to face any bend on the route. And if you want to keep track on your ‘friends’ during training then X5 offers you the exclusive functionality of Live Tracking. As Partner of the HERO, you will find the bike computer Xplova X5 at the HERO – at the Dolomiti Adventures partner shop, and with a promotion reduction of -15%.
For further information:
RDS HERO MEDIA PARTNER: THE HERO IN WORDS!
It is not so easy to explain the success that the HERO has achieved in recent years, notwithstanding that it is a tough and fascinating race. Many factors have contributed to its growth and its impact and its prestige, and one of these is certainly the element of communication. Press coverage has played its part in the event’s image, and in this media context we are always happy to introduce new innovative partnerships. As example we cite RDS, they responsible for conducting race interviews and general impressions on the event itself. And then it is worthy of note to mention the Dolomiten daily newspaper which again will be at our side in communicating all the race events and news to the South Tyrol public.
MATTEO MARZOTTO AND IADER FABBRI: A PERSONAL HERO ACCOUNT ON SKY ICARUS
Two personalities who have taken a keen interest in the HERO 2017, partly for work reasons and partly because of their love for biking. Matteo Marzotto is part of the latest generation of a family which has made a name for itself in fashion clothing in Italy. At the same time they have shown great passion for sport, right through from biking to crosscountry skiing. In recent months Matteo has been training for the HERO under the expert instruction of Iader Fabbri, friend and nutritional expert of all the Italian national cycling teams. Both men will take part in the race and have the new Action Camera Xplova5 to witness their experience and they will show their performance and their HERO story on the Icarus 2.0 programme on Sky Sport HD!
THE HERO IS MORE AND MORE SOCIAL
If on Saturday morning your supporters are not able to follow you on television they can always think of a ‘social’ solution to follow you! Again, this year we have decided to have a social wall on the HERO site which will gather all the most important messages from the most important platforms such as Facebook, Twitter and Instagram. Spread the word: ask your friends to post photos and messages with the hashtag #realhero and then you will feature as a “social hero”. At the finish line the social wall will be also shown on a maxiscreen!
THE HERO LIVE VIA STREAMING
And there is more besides! The evening events of the HERO Bike Festival 2017 will be shown live via streaming on www.herodolomites.com . Don’t miss the HERO Charity Fashion Night on Thursday 15 June between 21.00 and 22.30 and the HERO Great Finale on Saturday 17 June from 21.00 to 22.30. You can also follow the HERO marathon on some of the most popular Internet sites in Italy on Saturday 17 June from 14.30 to 16.30 on www.gazzetta.it, www.repubblica.it, www.tuttosport.it and www.pmgsport.it.
EUROSPORT 2: THE HERO LIVE!
It does not happen every day to take part in a race that is broadcast live (for two hours!) in 67 countries in Europe, Asia and the Pacific with commentary in 20 languages. It is an extraordinary television coverage for a truly memorable event which viewers all over the world will enjoy. Direct coverage will be on Eurosport 2 International on Saturday 17 June between 10.00 and 12.00. The action from the HERO will also be shown by Eleven Sports in the USA, Canada and Taiwan.
SOUTH TYROL PRODUCE ON SHOW
During the race and after the great effort of the race itself, our HEROes can replenish body and mind with the best of South Tyrol products. At the feeding points along the routes you can enjoy the crunchy Marlene apples, fresh fruit offered by Unterthiner and the ‘fresh from the oven’ Back Magic products. After the race enjoy a glass of Weihenstephan, the non-alcoholic beer distributed by Forst, ideal to quench your thirst. For bikers who are celiac or who have a gluten, dairy or wheat free diet, the known products of Dr. Schär will be available. And, to finish in great style, the HERO VIP lounge will have a selection of wines from ‘Cantina Bolzano’ and South Tyrol’s very own spumante will be provided by the ‘Tenuta Peter Zemmer’.
BIKING WITH NATURE IN MIND
Throwing rubbish to the ground whilst biking is a terrible habit. Often, taken up with a competitive desire and will to win, many bikers leave rubbish along the race route, without even realising the damage they are causing to nature, to the animals and the meadows in particular. With this fact, very much in mind we ask our HEROes to keep empty gels and snack wrappers in their pockets, so avoiding the spread of litter along the route and consequently the risk of being disqualified. Thinking about it for a moment we realise that true heroes stand out also for these simple gestures: respect the race of your dreams in all senses and leave along the race route only the sweat and toil of your efforts!
LOACKER IS OUR PARTNER TO SATISFY EVERY SWEET
To sweeten up to our HEROes, surely in need of a sweet touch after such a tough race, we have come up with a special partner. In a fabulous Dolomites setting, at an altitude of 1000m, the famous Loacker wafers product range is produced, and from there it is delivered to all corners of the world. Since 1925 the Loacker name has been synonymous with fragrant wafers and chocolate specialities of the highest quality. The Loacker family selects the best of nature’s ingredients and produces with pride and passion its specialities. The Loacker Choco& chocolate wafer bars, delicious cream and fine chocolate layers are available in the following variants: Choco&Milk Cereals, Choco&Coco, Choco&Nuts and Choco&White. Their practical size and shape means they will find a space in every bag, be it for school, for work, for the gym or for free time outings. The Loacker snack range really does satisfy all customer desires and all the many taste palates. It is part of the HERO experience for our heroes to enjoy the Choco& product range and understand that the delightful bars are produced right here in the Dolomites, right here where they themselves are giving battle to conquest their moment of fame.
AN INVITATION TO HELP MAKE THE RACE 100% ENVIRONMENTALLY FRIENDLY
Biking through nature, in a unique landscape such as the Dolomites, means to come into contact and to live alongside your immediate surroundings, and consequently there is the obligation to reduce our impact on the environment to the very minimum. For this very reason, we at HERO Südtirol Dolomites invite everybody - bikers, families and friends, tourists in general – to adopt every measure possible to respect nature. The “Green Event” certification our event enjoys is witness to our efforts to reduce to zero any form of pollution caused: right through from support for locally produced products, to the use of all promotion material on recycled paper, to the reduction of waste produced during the race, to the use of public transport. And remember that to make our race ecosustainable 100 %, we need your contribution and your support in general. Thanks for your help!
DOLOMITES BIKE DAY
A great new event will add to this year’s HERO Bike Festival: on Sunday 18 June there will be the first edition of the Dolomites Bike Day, a day open to all fans if cycling wishing to bike along those passes of the Dolomites which have witnessed the great moments in the history of both road and off road cycling. The starting point will be Corvara, on to Arabba and the valleys of Livinallongo, across Passo Campolongo, and then to Passo Falzarego and further to Passo Valparola, before reaching the villages of La Villa and Corvara and so completing the circuit. It is a 51 kilometre route with an altitude difference of 1,290 metres and is a non-competitive day out on the bike – just biking for fun and the speed depending on your state of fitness. And the good news is that between 10.00 and 15.00 the passes of Campolongo, Falzarego and Valparola will be closed to motorised vehicles.
There is space too for the youngsters at the HERO! On Friday 16 June Selva Val Gardena at 15.00 young bikers between 4 and 12 years of age will take part in a non-competitive race, one which will surely delight the kids and their families alike. The young ones will take on the challenge of two easy routes within the village itself. After the race, and the prizegiving taking place at 16.00 in Medal Plaza there will be great fun with the Comedy Magic Show of Mago Remì. And the fun will go on and on for in the Women’s Lounge there will be face painting and tattoos for all the kids, this right through until 18.00.
HERO MARATHON, GREAT FINALE!
The day we have all been waiting for. On Saturday 17 June at 07.10 the eighth edition of the HERO Südtirol Dolomites, the world’s toughest mountain bike marathon, will be up and running. Yes, the climatic moment of the HERO Bike Festival, a bonanza of activity dedicated to the off road discipline will have arrived. And of course, the celebrations will run through to the evening with the closing ceremony being very much in HERO style! During the HERO Great Finale!, it starting at 21.00, our heroes will be accompanied on stage by artists and musicians to bring down the curtain on this year’s event in customary great style.
FORST IS A HERO PARTNER
A glass of beer will certainly be needed to celebrate the task achieved, and it will be FORST brewery, exclusive distributor for Italy of the Weihenstephan label, to quench the thirst of all at the HERO Südtirol Dolomites 2017. In fact, the non alcoholic Weihenstephaner Hefeweißbier is the ideal solution on the day. It is a highly-fermented beer which refreshes and is the perfect choice for athletes such as our bikers. After the effort put in over the race routes our HEROes will certainly have deserved a drink!
HERO CHARITY FASHION NIGHT
The centre of Selva Val Gardena comes alive with an evening dedicated to fashion and charitable initiatives. Do not miss HERO Charity Fashion Night – the time to remember is 21.00 on Thursday 15 June when great entertainment, shows and fashion parades will get you in the HERO mood. In Medal Plaza you will see the new trends in the world of mountain biking, including the latest in technical wear. And above all else it will be an occasion to send a message of solidarity in expressing our support for the population of central Italy who were struck so badly by last year’s earthquakes. This celebration and dedication is what HERO Charity Fashion Night is all about.
DOLOMITI ADVENTURES AND THE MTB EXPERIENCE
Dolomiti Adventures has been the technical partner of the HERO since its very conception and has contributed greatly to the success of the world’s toughest mountain bike race. Thanks to the cooperation and support of the mtb guides in the four valleys the whole HERO experience is famous worldwide and the race itself one of the best known and appreciated on the international circuit. Dolomiti Adventures, based in Selva Val Gardena, provides customers with assistance and advice on all aspects of mountain biking - enduro, e-bike, road biking. And of course at the Dolomiti Adventures sales point the spirit of the HERO lives all year round as amply demonstrated in the HERO Style sports clothing collection.
The new dimension for summer 2017 is Dolomites Bikepacking, mountain bike itineraries lasting little more than a weekend and which will enable you to really feel at home and take in the spirit of adventure which the Dolomites are famous for. Sleeping in hotels or mountain huts, drinking from the natural fountains, and lunching in the renowned rifugi is a sure way to live the mountain life to the full.
More information is available on the new site:
HERO ACADEMY: WOMEN’S CAMP AND KIDS CAMP
To really get the most out of mountain biking and truly enjoy the experience it is necessary to be technically competent and master the various skills involved: uphills, downhills, jumps and bends – these are all situations you will face and are the bread and butter of mtb racing and exploration generally. Our HERO Women’s Camp and Kids on Wheels courses will reveal all the secrets of effective and safe biking and bring an increasing public composed not only of men but of women and kids to the joys of off-road biking. Under the expert guide of head man Peter Runggaldier these courses are a must to start off and further improve your appreciation of mtb.
For further information:
70 pulsating experiences on your mountain bike in the spectacular setting of the Dolomites, a UNESCO World Heritage. HERO Trails cover, with some necessary variations, the routes of the mythical mountain bike marathon – the one and only HERO Südtirol Dolomites. The expert mountain bike guides will lead you and help you discover the most fascinating spots of the four valleys which surround the Sella Group. Small hints all along the way will improve your mtb technical skills no end. Choosing either the single trails, pleasure trails or e-bike trails, you will have the time of your life and feel at ease in this magical landscape.
Have a look at
GORE BIKE WEAR AND CRANKBROTHERS ARE AMONG THE 2017 HERO PARTNERS
As far as technical clothing is concerned go no further than GORE BIKE WEAR®. Since the first HERO edition back in 2010, GORE has been the official partner of the world’s toughest mountain bike race. And for the 2017 season the POWER TRAIL LADY SS17 line takes pride of place – it combines materials which are highly functional, comfortable, well fitting, and with a stylish female look. Developed in collaboration with the Brazilian biker Viviane Favery-Costa, the new line adapts well to all weather conditions, absorbs sweat easily and has been rigorously tested in a technical sense over demanding race routes.
HERO CLOTHING AND THE 2017 COLLECTION
Dress in HERO style all year round! Much new HERO styled clothing wear awaits you in our shop. There is a collection of items and accessories too which will add to your wardrobe: from technical to casual clothing and there is a HERO rucksack too. Create your own HERO style and proudly show it off. Have a look at what we have prepared for your shopping mission:
HERO CLINIC LEADS YOU OVER THE RACE ROUTES
Parts of the routes on the higher ground are still partially covered by snow. We therefore strongly advise you to do any training on the actual routes with great care. The routes will be marked out from the 1st of June when the 2017 edition of the HERO Clinic gets under way and through until the 4th June you will be able to discover the actual HERO race routes. The HERO Clinic initiative allows you to discover over two different guided day itineraries the essential parts of the 86 and 60 kilometre routes, and then finish off with a warm-down ride to Alpe di Siusi. Between Friday 2nd and Sunday 4th June do not miss out on this chance to experience the thrills of the spectacular routes in this marvellous setting of the Dolomites, a UNESCO World Heritage.
HERO TIMES 2017
For the best way to pass your days at the HERO and know all there is to know about the race you will certainly need a helping hand. The answers to all your queries you will find in the HERO Times, it fresh off the printing press. The HERO Times is the official magazine of the HERO 2017, and contains tales of HERO adventures past, interviews with the leading bikers, and all the information you could wish for about the event and its personalities. It is the ideal reference for the days of the HERO Bike Festival where fun and spectacular shows are assured. Yes, more than 100 pages telling of feats and exploits of our bike heroes. And what a reminder it will make of the glorious days you spent in Selva Val Gardena – worth keeping a copy or two on the coffee table in your lounge. You can’t wait to get your hands on a copy? Don’t worry because we have prepared an online version too!
BIANCHI, OUR PARTNER OF SUCCESS
Apart from the Bianchi Café & Cycles initiative, the link between the Hero and the historical Bergamsco brand of bikes is this year further evidenced by another piece of news. The new Methanol CV mountain bike will be the official bike of the race! All mtb fans will have the chance to try out this new bike, it being endorsed and used by the Team Bianchi Countervail. The Methanol CV is constructed using Countervail technology, and is by definition able to provide the biker a total “after shock control”. Again, another example of improving performance and giving a quality of bike control of an even more advanced level and affording both greater control and less muscle fatigue. To understand well the advantages an expert needs to convey the attributes and who better than a champion professional. On Friday 16 June, Marco Aurelio Fontana, biker of great experience and many successes – his bronze medal at the London Olympics 2012 comes readily to mind – will be present at the HERO and will meet the public and organise an autograph session.
A RELAXING MASSAGE
This year the HERO offers all those registered for the race a chance to enjoy a relaxing massage, this thanks to a collaboration with the Enrico Fermi school for masseurs and physiotherapists. The school will have a marquee located by Tublà da Nives near to the Bike & Tech EXPO. The service will be available from Thursday. The massage sessions are free for all registered to race in the HERO as well as for their companions.
HERO WOMEN’S LOUNGE AND BIANCHI CAFÉ & CYCLES: A STYLISH WAY OF RELAXING FOR ALL OUR FEMALE GUESTS
For our heroines and other females attending we have prepared an exclusive welcome in our Women’s Lounge, a space dedicated to the fairer sex and an opportunity to relax and indulge oneself, for after all this is part of the holiday fun. There are lots of activities to get involved in. A rich programme indeed and between 15 and 17 June there will be a service for nail-painting, hairstyling and for the young ones lots of face-painting. On Thursday 15 June there will even be a cooking course to take part in and which will be dedicated to Tyrolean cuisine. Or, on the same day, why not take a lesson on MTB technique? The following day we propose a lively start with a little jogging so as to get the muscles working, and after this there will be an introductory E-bike course and a meeting with star biker Viviane Favery-Costa. As for the big race day there will be a VIP Race Tour, this reserved to ladies wishing to enjoy an early morning walk. Access to the Women’s Lounge is free for all our lady friends and includes a welcome relaxation at the Bianchi Café & Cycles. Treat yourself to a coffee and a glass of prosecco – sport and relaxation is the ideal combination. In fact, right next to the area dedicated to the Bianchi bikes, they surely the most traditional and famous of bike brands, there will be two Mycycling Technogyms set up, so there will be no excuse not to test the most innovative of indoor training products designed for the satisfaction of all cycling enthusiasts.
HERO TRAILS: ACROSS THE DOLOMITES IN THE FOOTSTEPS OF HEROES
The HERO BIKE FESTIVAL, in programme from 15 to 18 June, will give the chance to discover the HERO routes by participating in guided tours with start and finish from Selva Val Gardena. On Thursday 15 and Friday 16 it will be possible to try out the beginning parts of the courses, taking us from Selva Val Gardena uphill on Dantercëpies, then down to Corvara and up again to Pralongià, where we will stop for lunch. After coffee, we will take the short uphill to Passo Campolongo and then return to our starting point by passing again through Alta Badia and up to Passo Gardena, with a final downhill back to Selva. And for those wishing to see the final part of the “long” 86 km course, we will again set off from Selva Val Gardena up to Zallinger, and from here experience what it is like to pedal along the final kilometres of the race route. After this we will go from Selva to Monte Pana and across to Alpe di Siusi as far as Saltria. From here it will be on to Rifugio Tirler and then further on to rifugio Zallinger, and here a well-earned rest shall be had. After this break, necessary to re-energise, we will embark on a downhill home to Selva Val Gardena. For those of you who prefer to discover the trails of Val Gardena and Alpe di Siusi in a more leisurely manner we have organised a programme accompanied by tour guides, in programme on 15 June and will feature single trails of Val Gardena (assisted by use of 5 lift systems); on Friday 16 June the panoramic tour will be to Alpe di Siusi (assisted by use of one lift system). Participation on the tours is free for bikers registered for the HERO, whilst for others the cost is € 30,00 per person, plus for all the cost for lifts and lunch. More information available on the following link
Just 60 days to go to the 2017 edition of the HERO Südtirol Dolomites, and the moment when 4,017 heroes will give battle on the two designated routes, one of 86 kilometres with a challenging 4,500 metres of altitude difference and the other of 60 kilometres with 3,200 metres of altitude difference, both around the Sella Group in the splendid Dolomites landscape, it a UNESCO World Heritage. In these days the actual routes are still covered by snow in the higher reaches but the spring weather which is quickly becoming hotter and sunnier should clear all away in no time at all.
To keep check of the situation it is possible to see the webcam coverage by going direct to the Val Gardena webcam at the following link:
What point are you at with your preparation? If you want to get ready to challenge the Dolomites and be in the best shape to do so then here we have the perfect HERO training programmes for you. From “Basic” to Advanced levels the programmes contain useful information on how to train on a daily basis and be ready to face the world’s toughest mountain bike race.
The programmes can be consulted by going to the following link